TRACK
Date
July 01, 2017
Category
Advertising, Content Marketing, Conversion Rate Optimization, Growth Strategy, Search Engine OptimizationAbout This Project
I worked directly with the CEO to develop a lead acquisition plan and define MQL (Marketing Qualified Leads) that could be successfully handed off to the sales team.
I worked with the paid acquisitions team to put together advertising campaigns that drove qualified leads on Facebook, Adwords, and directory listing sites such as Capterra, GetApp, and Software Advice.
I also worked with the growth team to put together A/B tests that drove a statistical increase in lead acquisitions.
I worked with the marketing manager and outbound marketing team to put together winning email sequences using Hubspot to deliver marketing leads and increase revenue from current customers.
I put together an SEO and Linkbuilding plan with the SEO team that increased DA (Domain Authority) from 28 to 35 in just a few short months.
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