Advertising, Content Marketing, Conversion Rate Optimization, Growth Strategy, Search Engine Optimization, Social Media
About This Project

I work directly with the CEO and was responsible for driving the growth strategy across several products in the real estate space.

I took over the content marketing strategy along with the content team to increase the effectiveness of the blog by increasing the quality of the articles and working to drive those articles to more engagement, better social sharing, links from other real estate blogs, and ultimately towards driving awareness of the HomeSpotter brand.

I also worked with the team on their advertising strategy, social media strategy, conversion rate optimization, and pulling it all together for optimal growth.