Advertising, Conversion Rate Optimization, Explainer Video, Growth Strategy
About This Project

I worked directly with the CEO to establish the marketing plan for launching a new product in the real estate market.

I wrote the script and helped direct the explainer video along with the VP of Graphic Design. The video has achieved enormous results on Facebook ads.

I also worked with the team to direct the paid acquisition strategy on Facebook and Adwords, as well as assisted in refining the go-to-market strategy and the trade show strategy.